Verlegh, P.W.J.

Professor of Marketing Vrije Universiteit Amsterdam

Peeter Verlegh is Professor of Marketing and Head of the Marketing department at Vrije Universiteit Amsterdam. He holds a PhD in Marketing from Wageningen University. Peeter  studies the roles of interpersonal, social and cultural influences on consumer behavior and marketing communication, with a particular interest in word of mouth – both face to face and […]