Demir Aytaç
Migros Turkey
Franceso Sotgiu
School of Business and Economics, Marketing Amsterdam Business Research Institute
Gui Liberali
RSM, Erasmus University
Paul Crewe
Anthesis Group Chief sustainability Officer
John Bradshaw
Pick N Pay, Head of Marketing Cape Town Area, SOuth Africa
Antonio Moreno
Harvard Business School
Conference topic: Information and Offline Experiences in Omnichannel Retail Abstract Online channels generate frictions when selling products with non-digital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on and those customers who do purchase may return products when they do not fit as expected. This […]
Barış Karakullukçu
Data-Driven Company
Baris Karakullukcu graduated from Bilkent University with a degree in Industrial Engineering in 1996. She started her career at as a SAP Consultant, and after a short time she became management consultant in Coopers & Lybrand (now known as former IBM Business Consulting / acquired from PwC). During this period, she attended Certificate Program in […]
Mustafa Karataş
Koç University
Mustafa Karataş is a PhD candidate in marketing at Koç University. His primary focus of his research is on product bundles. His work aims at identifying factors that inform marketers in developing more effective product bundles. In an additional area of research, his works investigate prosocial consumer behavior including recycling, charity giving, and choosing healthy […]