Demir Aytaç

Migros Turkey

Franceso Sotgiu

School of Business and Economics, Marketing Amsterdam Business Research Institute

Gui Liberali

RSM, Erasmus University

Paul Crewe

Anthesis Group Chief sustainability Officer

John Bradshaw

Pick N Pay, Head of Marketing Cape Town Area, SOuth Africa

Antonio Moreno

Harvard Business School

Conference topic: Information and Offline Experiences in Omnichannel Retail Abstract Online channels generate frictions when selling products with non-digital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on and those customers who do purchase may return products when they do not fit as expected. This […]

Barış Karakullukçu

Data-Driven Company

Baris Karakullukcu graduated from Bilkent University with a degree in Industrial Engineering in 1996. She started her career at as a SAP Consultant, and after a short time she became management consultant in Coopers & Lybrand (now known as former IBM Business Consulting / acquired from PwC). During this period, she attended Certificate Program in […]

Mustafa Karataş

Koç University

Mustafa Karataş is a PhD candidate in marketing at Koç University. His primary focus of his research is on product bundles. His work aims at identifying factors that inform marketers in developing more effective product bundles. In an additional area of research, his works investigate prosocial consumer behavior including recycling, charity giving, and choosing healthy […]