Z. John Zhang

Wharton School at the University of Pennsylvania, Professor

Z. John Zhang is Professor of Marketing and Murrel J. Ades Professor in the Wharton School at the University of Pennsylvania. He received a PhD and MA in Economics from the University of Michigan, a PhD and MA in History and Sociology of Science and Technology from the University of Pennsylvania, and a BA in Engineering Automation from Huazhong University of Science and Technology in Hubei, China. His research focuses on targeted pricing and other pricing strategies, competitive strategies, market entry, and channel and retail management. His research has been published in top-tier academic journals, including Marketing Science, Management Science, and Journal of Marketing Research. He also serves as area editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. He has been honored with numerous academic and teaching awards.

Events

ID Event Name Duration Başlangıç Tarihi:
2012 Yılı Kümpem Forum Perakende Konferansı 8.5 Hours May 18, 2012