Zoey Chen
Assistant Professor of Marketing at University of Miami
Zoey Chen is Assistant Professor of Marketing at University of Miami. She studies the psychology mechanisms behind online word of mouth and social sharing. Some of the questions she examines include: What types of word of mouth do people preferentially share with others? What are the motivations behind online sharing? Why do consumers value some […]
Z. John Zhang
Wharton School at the University of Pennsylvania, Professor
Z. John Zhang is Professor of Marketing and Murrel J. Ades Professor in the Wharton School at the University of Pennsylvania. He received a PhD and MA in Economics from the University of Michigan, a PhD and MA in History and Sociology of Science and Technology from the University of Pennsylvania, and a BA in […]
Z. John Zhang
Wharton School at the University of Pennsylvania, Professor
Z. John Zhang is Professor of Marketing and Murrel J. Ades Professor in the Wharton School at the University of Pennsylvania. He received a PhD and MA in Economics from the University of Michigan, a PhD and MA in History and Sociology of Science and Technology from the University of Pennsylvania, and a BA in […]