Demir Aytaç

Migros Turkey

Franceso Sotgiu

School of Business and Economics, Marketing Amsterdam Business Research Institute

Gui Liberali

RSM, Erasmus University

Paul Crewe

Anthesis Group Chief sustainability Officer

John Bradshaw

Pick N Pay, Head of Marketing Cape Town Area, SOuth Africa

Antonio Moreno

Harvard Business School

Conference topic: Information and Offline Experiences in Omnichannel Retail Abstract Online channels generate frictions when selling products with non-digital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on and those customers who do purchase may return products when they do not fit as expected. This […]

Mustafa Karataş

Koç University

Mustafa Karataş is a PhD candidate in marketing at Koç University. His primary focus of his research is on product bundles. His work aims at identifying factors that inform marketers in developing more effective product bundles. In an additional area of research, his works investigate prosocial consumer behavior including recycling, charity giving, and choosing healthy […]

Assoc. Prof. Alper Şen

Bilkent University

Alper Sen is associate professor of Industrial Engineering at Bilkent University, Turkey. He obtained his Ph.D. degree in Operations Management from University of Southern California, and B.S. and M.S. degrees in Industrial Engineering from Bilkent University. Prior to his current position, he has worked as a supply chain management consultant in high-tech industry for three […]