Demir Aytaç
Migros Turkey
Franceso Sotgiu
School of Business and Economics, Marketing Amsterdam Business Research Institute
Gui Liberali
RSM, Erasmus University
Paul Crewe
Anthesis Group Chief sustainability Officer
John Bradshaw
Pick N Pay, Head of Marketing Cape Town Area, SOuth Africa
Antonio Moreno
Harvard Business School
Conference topic: Information and Offline Experiences in Omnichannel Retail Abstract Online channels generate frictions when selling products with non-digital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on and those customers who do purchase may return products when they do not fit as expected. This […]
Mustafa Karataş
Koç University
Mustafa Karataş is a PhD candidate in marketing at Koç University. His primary focus of his research is on product bundles. His work aims at identifying factors that inform marketers in developing more effective product bundles. In an additional area of research, his works investigate prosocial consumer behavior including recycling, charity giving, and choosing healthy […]
Assoc. Prof. Alper Şen
Bilkent University
Alper Sen is associate professor of Industrial Engineering at Bilkent University, Turkey. He obtained his Ph.D. degree in Operations Management from University of Southern California, and B.S. and M.S. degrees in Industrial Engineering from Bilkent University. Prior to his current position, he has worked as a supply chain management consultant in high-tech industry for three […]