Dr. Koen Pauwels
Koen Pauwels is Professor of Marketing at Ozyegin University, Istanbul and Honorary Professor at the University of Groningen. He received his Ph.D. from UCLA, where he was chosen “Top 100 Inspirational Alumnus” out of 37,000 UCLA graduates. Next he joined the Tuck School of Business at Dartmouth, where he became tenured Associate Professor and started the Marketing Dynamics conference. Prof Pauwels is senior Editor at the International Journal of Research in Marketing and has received the most prestigious awards for more than 40 top publications.
He has also consulted large and small companies across 3 continents, including Amazon, Credit Europe, Inofec, Heinz, Kayak, Knewton, Kraft, Marks & Spencer, Nissan, Sony, Tetrapak and Unilever.