Prof. Vishal Gaur
Johnson Cornell University
Assoc. Prof. Jie Zhang
University Of Maryland
Prof. Michel Wedel
University Of Maryland


May 16, 2014 - 9:30 am


May 16, 2014 - 5:30 pm


Koç Üniversitesi (Kurucular Salonu) İstanbul - TÜRKİYE   View map

2014 KUMPEM Forum Retail Conference

Technology and Retail Trends of the Future

Koç University – Migros Retail Research Center will hold the KUMPEM Forum 4th Retail Conference activities in two different locations on 15 and 16 May 2014 this year. The theme of the conference will be new technologies, digital and mobile applications in the retail sector.

Friday, May 16, 2014: Academic Day:

The second day program will be held at Koç University Rumeli Feneri Campus, bringing the academicians and researchers together with the aim of developing ew research and creating market examples.

Conference Presentations
Conference Program
9:30 – 10:50

Welcome Speech
Sharing Information with Behaviorally Similar Stores for Better Retail Forecasting            

Özden Gür Ali, Koç University

Reatail Inventory : Managing the Canary in the Coalmine

Vishal Gaur, Cornell University

10:50 – 11:05

Coffee Break

11:05 – 12:30

There is an App for That

Berk Ataman, Koç University

The Role of Quick Response in Accelerating Sales Of Fashion Goods

AssocVictor Martinez-de-Albeniz (IESE)

12:30 – 13:45


14:00 – 15:20

Usage Experience with Decision Aids and Evolution of Online Purchase Behavior

Assoc. Prof Jie Zhang

Copy Alert : A Method and Metric to Detect Visual Copycat Brands

Michel Wedel, University Of Maryland


Coffee Break


Dynamic Pricing versus Fixed Prices in Revenue Management

Alper Şen, Bilkent University

Using Pairwise Assocations in Item Clustering for Multi-Item Markdown Optimization

Ayhen Demiriz, Sakarya University

How to Organize Category Management Function in a Channel under Information Asymmetry

Ahmed Timoumi, Koç University

Program boyunca İngilizce – Türkçe simultane tercüme hizmeti olacaktır.


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