Speakers
Dr. Fernando Bernstein
Duke University
Dr. Koen Pauwels
Özyeğin Üniversitesi
Dr. Naren Agrawal
Benjamin and Mae Swig Professor Department of Operations Management & IS The Leavey School of Business Santa Clara University
Dr. Dorothee Honhon
University of Texas at Dallas
Dr. Özge Şahin
John Hopkins University
Prof. Dr. Gürhan Kök
KÜMPEM FORUM AKADEMİK DİREKTÖRÜStart
May 12, 2016 - 9:30 am
End
May 12, 2016 - 4:30 pm
Address
Koç Üniversitesi Rumeli Feneri Kampüsü Sarıyer, İstanbul - TÜRKİYE View map2016 KUMPEM Forum Retail Conference
II. The Power of Operation Design in a New Brave World
In its 6th conference, KUMPEM will host the the 2nd Fashion Operations Conference, which focuses on operations management in fashion retail, where first was conducted by IESE last year, in Barelona, Spain.
This year’s conference will be held at Conrad Istanbul, in May 13, 2016. Under the Global Perspective on Retail theme, the program includes valuable presentations, panels and cases on different strategies especially in multi channel management, brand and product management challenges, and the effectiveness of the workforce.
Our speakers include global senior executives who will deliver operations and team management solutions in retail, product and portfolio management optimization, mobile management applications, campaign optimization in multichannel marketing, and academician consultants known for their work in the marketing world.
We believe that the conference will make significant contributions to potential senior executives and to business executives of retail brands and institutions, CIO, CMO, COO, strategic planning, business development and human resources.
| 9:30 – 9:45 |
Opening RemarksDr. Gürhan Kök, Koç Üniversitesi |
| 9:45 – 10:30 |
A Dynamic Clustering Approach to Data-Driven Assortment PersonalizationDr. Fernando Bernstein, Duke University |
| 10:30 – 11:00 |
Predictive Targeting and Customer Segmentation at Scaleİsmail Parsa, Hepsiburada.com, Head of Data Science |
| 11:00 – 11:15 |
Coffee Break |
| 11:15 – 11:45 |
Smart Retailing Using Customer DataKerim Tatlıcı, Migros,CIO Dr.Zeynep Turgay, Migros R&D |
| 11:45 – 12:15 |
Retailing Smarter in the New WorldDr. Koen Powels, Özyeğin Üniversitesi |
| 12:15 – 13:15 |
Lunch |
| 13:15 – 13:45 |
Here Comes the Sun: Measuring and Expoiting Weather Shocks in Fashion Retailing |
| 13:45 – 14:15 |
Competitive Intelligence in Fashion RetailBarış Çakar, Retailcake.com, Founder |
| 14:15 – 14:45 |
Optimizing Markdowns by Leveraging Internal Flexibility in Retail ChainsDr. Naren Agrawal, Santa Clara University |
| 14:45 – 15:00 |
Coffee Break |
| 15:00 – 15:30 |
Learning from Clickstream DataDr. Dorothee Honhon, University of Texas at Dallas |
| 15:30 – 16:00 |
The Impact of Consumer Search Cost on Assortment Planning and PricingDr. Özge Şahin, John Hopkins University |
| 16:00 – 16:15 |
Closing Remarks |
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