Speakers
Dr. Santiago Gallino
Truck School of BusinessDr.David Simchi Levi
M.I.T Analytics Center DirectorDr. Adam Merserau
University Of North CarolinaDr. Meltem Kayhan
KÜMPEM Forum Yönetici DirektörüProf. Dr. Gürhan Kök
KÜMPEM FORUM AKADEMİK DİREKTÖRÜStart
May 13, 2016 - 8:30 am
End
May 13, 2016 - 4:30 pm
Address
Conrad Hotel Beşiktaş İstanbul - TÜRKİYE View map2016 KUMPEM Forum Retail Conference
II. The Power of Operation Design in a New Brave World
In its 6th conference, KUMPEM will host the the 2nd Fashion Operations Conference, which focuses on operations management in fashion retail, where first was conducted by IESE last year, in Barelona, Spain.
This year’s conference will be held at Conrad Istanbul, in May 13, 2016. Under the Global Perspective on Retail theme, the program includes valuable presentations, panels and cases on different strategies especially in multi channel management, brand and product management challenges, and the effectiveness of the workforce.
Our speakers include global senior executives who will deliver operations and team management solutions in retail, product and portfolio management optimization, mobile management applications, campaign optimization in multichannel marketing, and academician consultants known for their work in the marketing world.
We believe that the conference will make significant contributions to potential senior executives and to business executives of retail brands and institutions, CIO, CMO, COO, strategic planning, business development and human resources.
8:30 – 9:15 |
Kayıt |
9:20 – 9:45 |
AçılışDr. Meltem Kayhan ve Prof. Dr. Gürhan Kök, Koç Üniversitesi |
9:45- 10:15 |
Yeni Müşteri Kazanımı İçin Marka ve Ürün Konumlandırma StratejileriCarmen Bohoyo, Kantar Consumer Insights CEO |
10:15 – 10:45 |
Omni-Kanal Perakendede Bilgi ve Tedarik YönetimiDr. Santiago Gallino, Dartmouth, Truck School of Business |
10:45 – 11:15 |
Kahve Arası |
11:15 – 11:45 |
Mobil Dönüşüm ile Rekabet Avantajı YaratmakCreating Competitive Advantage through Mobile TransformationÖzgür Doğan, Hepsiburada.com, COM |
11:45 – 12:15 |
Çoklu Ürünler Paketlerinden Öğrenmek ve FiyatlandırmaDr. David Simchi-Levi, M.I.T Analytics Center Director |
12:15 – 13:15 |
Öğlen Yemek Arası |
13:15 – 13:30 |
Seri İlanlar ve On-Line Platformlarda Geleceği YakalamakBoğaç Gömcü, Sahibinden.com, COM |
13:30 – 13:45 |
Kartuş KartCüneyt Yavuz, Mavi CEO |
13:45 – 14:00 |
Mağazada Neler Oluyor: Müşteri Ne Görüyor ve Hissediyor?Yener Girişken, Thinkneuro, CEO |
14:15 – 15:15 |
Panel : Müşterinin Yeni Gerçekliği Ne ?Migros, Mavi Jeans, Thinkneuro, Hepsiburada, Sahibinden.com |
15:15 – 15:30 |
Kahve Arası |
15:30 – 16:00 |
Mavi Jeans’te Ürün Dağıtım OptimizasyonuDr. Gürhan Kök, Koc University |
16:00 – 16:30 |
Zara’da Yeni Ürünlerin İlk DağıtımıDr. Adam Merserau, University Of North Carolina |
16:00 – 16:30 |
Kapanış |
Program boyunca İngilizce – Türkçe simultane tercüme hizmeti olacaktır.
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