Speakers

Dr. Santiago Gallino
Truck School of Business
Dr.David Simchi Levi
M.I.T Analytics Center Director
Dr. Adam Merserau
University Of North Carolina
Dr. Meltem Kayhan
KÜMPEM Forum Yönetici Direktörü
Prof. Dr. Gürhan Kök
KÜMPEM FORUM AKADEMİK DİREKTÖRÜ

Start

May 13, 2016 - 8:30 am

End

May 13, 2016 - 4:30 pm

Address

Conrad Hotel Beşiktaş İstanbul - TÜRKİYE   View map

2016 KUMPEM Forum Retail Conference

II. The Power of Operation Design in a New Brave World

In its 6th conference, KUMPEM will host the the 2nd Fashion Operations Conference, which focuses on operations management in fashion retail, where first was conducted by IESE last year, in Barelona, Spain.

This year’s conference will be held at Conrad Istanbul, in May 13, 2016. Under the Global Perspective on Retail theme, the program includes valuable presentations, panels and cases on different strategies especially in multi channel management, brand and product management challenges, and the effectiveness of the workforce.

Our speakers include global senior executives who will deliver operations and team management solutions in retail, product and portfolio management optimization, mobile management applications, campaign optimization in multichannel marketing, and academician consultants known for their work in the marketing world.

We believe that the conference will make significant contributions to potential senior executives and to business executives of retail brands and institutions, CIO, CMO, COO, strategic planning, business development and human resources.

Konferans Programı
8:30 – 9:15

Kayıt

9:20 – 9:45

Açılış

Dr. Meltem Kayhan ve Prof. Dr. Gürhan Kök, Koç Üniversitesi

9:45- 10:15

Yeni Müşteri Kazanımı İçin Marka ve Ürün Konumlandırma Stratejileri

Carmen Bohoyo, Kantar Consumer Insights CEO

10:15 – 10:45

Omni-Kanal Perakendede Bilgi ve Tedarik Yönetimi

Dr. Santiago Gallino, Dartmouth, Truck School of Business

10:45 – 11:15

Kahve Arası

11:15 – 11:45

Mobil Dönüşüm ile Rekabet Avantajı Yaratmak
Creating Competitive Advantage through Mobile Transformation

Özgür Doğan, Hepsiburada.com, COM

11:45 – 12:15

Çoklu Ürünler Paketlerinden Öğrenmek ve Fiyatlandırma

Dr. David Simchi-Levi, M.I.T Analytics Center Director

12:15 – 13:15

Öğlen Yemek Arası

13:15 – 13:30

Seri İlanlar ve On-Line Platformlarda Geleceği Yakalamak

Boğaç Gömcü, Sahibinden.com, COM

13:30 – 13:45

Kartuş Kart

Cüneyt Yavuz, Mavi CEO

13:45 – 14:00

Mağazada Neler Oluyor: Müşteri Ne Görüyor ve Hissediyor?

Yener Girişken, Thinkneuro, CEO

14:15 – 15:15

Panel : Müşterinin Yeni Gerçekliği Ne ?

Migros, Mavi Jeans, Thinkneuro,

Hepsiburada, Sahibinden.com

15:15 – 15:30

Kahve Arası

15:30 – 16:00

Mavi Jeans’te Ürün Dağıtım Optimizasyonu

Dr. Gürhan Kök, Koc University

16:00 – 16:30

Zara’da Yeni Ürünlerin İlk Dağıtımı

Dr. Adam Merserau, University Of North Carolina

16:00 – 16:30

Kapanış

Program boyunca İngilizce – Türkçe simultane tercüme hizmeti olacaktır.

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