Speakers
Verlegh, P.W.J.
Professor of Marketing Vrije Universiteit Amsterdam
Zoey Chen
Assistant Professor of Marketing at University of Miami
Sarah Moore
Associate Professor of Marketing at the Alberta School of Business
Frédéric F. Brunel
Associate Professor and Dean’s Research Fellow Boston University Questrom School of Business
Dr. Koen Pauwels
Özyeğin Üniversitesi
Ezgi Akpınar
Assistant Professor of Marketing
Murat Şahin
Futuristler Dernegi Orijinal Şirketler YİK Başkanı
Burak Günsev
Wanda Digital M.P.
Süen Çankaya
Mindshare Stratejiden Sorumlu M.P.
Mustafa Karataş
Koç UniversityStart
May 12, 2017 - 8:30 am
End
May 12, 2017 - 4:30 pm
Address
Conrad Hotel Beşiktaş İstanbul - TÜRKİYE View mapNew Generation Word of Mouth and Social Media Marketing
Kümpem Forum 2017 Retail Conference took place on May 11-12, 2017, in which leading researchers and professionals who shape the practices of retail and solve their problems all over the world share their experiences.
The theme of our 2017 Conference: New Generation Word of Mouth and Social Media Marketing
| 8:30 – 9:30 |
Registration and Coffee |
| 9:30 – 9:45 |
Opening Remarks |
| 9:45- 10:30 |
Getting Loyal Consumers to Talk about Your Brand: It’s a lot harder online !Peeter W.J Verlegh, Vrije Universiteit Amsterdam |
| 10:30 – 11:00 |
Harnessing Marketing Analytics for Business ImpactKoen Pauwels, Özyeğin University |
| 11:00 – 11:15 |
Coffee Break |
| 11:15 – 11:45 |
Valuable Virality !Ezgi Akpınar, MEF University |
| 11:45 – 12:15 |
The Interaction of Incentive Structure and Culture on Paid Word of MouthZoey Chen, University of Miamİ |
| 12:15 – 13:15 |
Lunch |
| 13:15 – 14:30 |
Sosyal Ağlar Tüketiciyi Nerede -Nasıl- Ne Kadar Etkiliyor ?Panel Discussion |
| 14:30 – 14:45 |
Coffee Break |
| 14:45 – 15:30 |
(I’m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm InteractionsSarah Moore, University of Alberta, Alberta School of Business |
| 15:30 – 16:15 |
Sharing Secrets with Strangers on Social Media:Can You Make Word-of-Mouth More Persuasive via Intimate Self-Disclosure?Frédéric F. Brunel, Boston University, Questrom School of Business |
12 Mayıs 2017 sunumlarında İngilizce-Türkçe tercüme olacaktır.
MORE DETAIL
2017 Kümpem Forum Perakende Konferans kayıtları kapanmıştır. İlginize teşekkür ederiz.
