Assoc. Prof. Dr. Alexander Huebner

EUROPEAN BUSINESS SCHOOL, OPERATIONS AND SUPPLY CHAIN MANAGEMENT

Dr.Hübner has extensive experience with modelling and solving different retail problems as a consultant and an academician. His backgound with Mc Kinsey&Company , Munich as a Project manager has allowed him understand operational importance of assortment, shelf space and price planning at retailers. Supply Chain and category management has been core interest areas in his research . He has conducted studies at different countries and universities and also companies around Europe.

Dr.Hübner also has written numerous articles and published a book written on Retail Category Management.

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