Prof. Dr. Els Gijsbrechts


Els Gijsbrechts is Professor of Quantitative Marketing at Tilburg University, the Netherlands. She received a PhD in Applied Economic Sciences from the University of Antwerp, and previously held positions at the University of Antwerp, FUCAM and the Catholic University of Leuven. She is Area Editor for the International Journal of Research in Marketing – the official journal of the European Marketing Academy. Her research focuses on modeling consumers’ shopping behavior and their responses to retailer and manufacturer decisions such as shelf layout, price (promotions), branding, stock-outs and assortment decisions.

She has been involved in research and teaching programs for various companies, such as GfK, Janssen Pharmaceutica, Heineken and Delhaize – to name just a few. Her research has been published in leading journals like the Journal of Marketing Research, the International Journal of Research in Marketing, and the Journal of Retailing, and received several nominations, such as those for the IJRM Best Paper Award, the Davidson Award, and the William O’Dell Award.


ID Event Name Duration Başlangıç Tarihi:
2018 Yılı Kümpem Forum Perakende Konferansı – Sektör Günü 8 Hours May 11, 2018
2018 Yılı Kümpem Forum Perakende Konferansı – Akademik Gün 7 Hours May 10, 2018