Verlegh, P.W.J.
Professor of Marketing Vrije Universiteit Amsterdam
Sarah Moore
Associate Professor of Marketing at the Alberta School of Business
Zoey Chen
Assistant Professor of Marketing at University of Miami
Frédéric F. Brunel
Associate Professor and Dean’s Research Fellow Boston University Questrom School of Business
Dr. Koen Pauwels
Özyeğin Üniversitesi
Ezgi Akpınar
Assistant Professor of Marketing
Murat Şahin
Futuristler Dernegi Orijinal Şirketler YİK Başkanı
Burak Günsev
Wanda Digital M.P.
Süen Çankaya
Mindshare Stratejiden Sorumlu M.P.
Mustafa Karataş
Koç University


May 11, 2017 - 9:30 am


May 11, 2017 - 4:30 pm


Koç University, Founders Hall   View map

New Generation Word of Mouth and Social Media Marketing

Kümpem Forum 2017 Retail Conference took place on May 11-12, 2017, in which leading researchers and professionals who shape the practices of retail and solve their problems all over the world share their experiences.

The theme of our 2017 Conference: New Generation Word of Mouth and Social Media Marketing

Conference Program
9:00 – 9:30

Registration and Coffee

9:30 – 9:45

Openning Remarks

9:45- 10:30

Sharing Secrets with Strangers on Social Media:

Frédéric F. Brunel, Boston University, Questrom School of Business

10:30 – 11:00

“Don’t buy” or “Do not buy”? How Negation Style in Online Reviews Influences Product Evaluations

Sarah Moore,University of Alberta, Alberta School of Business

11:00 – 11:15

Coffe Break

11:15 – 11:45

Social Media Analytics

Koen Pauwels, Özyeğin University

11:45 – 12:15

Social Acceptance and Word of Mouth:
How the Motive to Belong Leads to Divergent WOM with Strangers and Friends

Zoey Chen, University of Miamİ

12:15 – 13:15


13:15 – 13:45

Getting loyal consumers to talk about your brand: it’s a lot harder online

Peeter W.J Verlegh, Vrije Universiteit Amsterdam

13:45 – 14:30

Keeping the Threat “Far from Home”:The Role of Self-Construal on Sharing Product Harm Information

Ezgi Akpınar, MEF University

14:30 – 14:45

Coffe Break

14:45 – 15:30

“Consumers’ Evaluation of Bundles with Complementary and Non-ComplementaryItems: A Construal-Level Account”

Mustafa Karataş, Koç University

15:30 – 16:15

Dynamic Pricing of Targeted Bundle Offers

Burak Gökgür, Koç University


2017 Kümpem Forum Perakende Konferans kayıtları kapanmıştır. İlginize teşekkür ederiz.