2017 KUMPEM Forum Retail Conference - Academic Day

Speakers

Verlegh, P.W.J.

Professor of Marketing Vrije Universiteit Amsterdam

Sarah Moore

Associate Professor of Marketing at the Alberta School of Business

Zoey Chen

Assistant Professor of Marketing at University of Miami

Frédéric F. Brunel

Associate Professor and Dean’s Research Fellow Boston University Questrom School of Business

Murat Şahin

Futuristler Dernegi Orijinal Şirketler YİK Başkanı

Start

May 11, 2017 - 9:30 am

End

May 11, 2017 - 4:30 pm

Address

Koç University, Founders Hall View map

New Generation Word of Mouth and Social Media Marketing

Kümpem Forum 2017 Retail Conference took place on May 11-12, 2017, in which leading researchers and professionals who shape the practices of retail and solve their problems all over the world share their experiences.

The theme of our 2017 Conference: New Generation Word of Mouth and Social Media Marketing

Conference Program

9:00 – 9:30	Registration and Coffee
9:30 – 9:45	Openning Remarks
9:45- 10:30	Sharing Secrets with Strangers on Social Media: Frédéric F. Brunel, Boston University, Questrom School of Business
10:30 – 11:00	“Don’t buy” or “Do not buy”? How Negation Style in Online Reviews Influences Product Evaluations Sarah Moore,University of Alberta, Alberta School of Business
11:00 – 11:15	Coffe Break
11:15 – 11:45	Social Media Analytics Koen Pauwels, Özyeğin University
11:45 – 12:15	Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends Zoey Chen, University of Miamİ
12:15 – 13:15	Lunch
13:15 – 13:45	Getting loyal consumers to talk about your brand: it’s a lot harder online Peeter W.J Verlegh, Vrije Universiteit Amsterdam
13:45 – 14:30	Keeping the Threat “Far from Home”:The Role of Self-Construal on Sharing Product Harm Information Ezgi Akpınar, MEF University
14:30 – 14:45	Coffe Break
14:45 – 15:30	“Consumers’ Evaluation of Bundles with Complementary and Non-ComplementaryItems: A Construal-Level Account” Mustafa Karataş, Koç University
15:30 – 16:15	Dynamic Pricing of Targeted Bundle Offers Burak Gökgür, Koç University

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2017 Kümpem Forum Perakende Konferans kayıtları kapanmıştır. İlginize teşekkür ederiz.

Speakers

Verlegh, P.W.J.

Sarah Moore

Zoey Chen

Frédéric F. Brunel

Dr. Koen Pauwels

Ezgi Akpınar

Burak Gökgür

Murat Şahin

Burak Günsev

Süen Çankaya

Diğer Konuşmacılar

Mustafa Karataş

Start

End

Address

Registration and Coffee

Openning Remarks

Sharing Secrets with Strangers on Social Media:

“Don’t buy” or “Do not buy”? How Negation Style in Online Reviews Influences Product Evaluations

Coffe Break

Social Media Analytics

Social Acceptance and Word of Mouth:

How the Motive to Belong Leads to Divergent WOM with Strangers and Friends

Lunch

Getting loyal consumers to talk about your brand: it’s a lot harder online

Keeping the Threat “Far from Home”:The Role of Self-Construal on Sharing Product Harm Information

Coffe Break

“Consumers’ Evaluation of Bundles with Complementary and Non-ComplementaryItems: A Construal-Level Account”

Dynamic Pricing of Targeted Bundle Offers

MORE DETAIL

Speakers

Start

End

Address

Registration and Coffee

Openning Remarks

Sharing Secrets with Strangers on Social Media:

“Don’t buy” or “Do not buy”? How Negation Style in Online Reviews Influences Product Evaluations

Coffe Break

Social Media Analytics

Social Acceptance and Word of Mouth:

How the Motive to Belong Leads to Divergent WOM with Strangers and Friends

Lunch

Getting loyal consumers to talk about your brand: it’s a lot harder online

Keeping the Threat “Far from Home”:The Role of Self-Construal on Sharing Product Harm Information

Coffe Break

“Consumers’ Evaluation of Bundles with Complementary and Non-ComplementaryItems: A Construal-Level Account”

Dynamic Pricing of Targeted Bundle Offers

MORE DETAIL

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