Konuşmacılar
Verlegh, P.W.J.
Professor of Marketing Vrije Universiteit Amsterdam
Sarah Moore
Associate Professor of Marketing at the Alberta School of Business
Zoey Chen
Assistant Professor of Marketing at University of Miami
Frédéric F. Brunel
Associate Professor and Dean’s Research Fellow Boston University Questrom School of Business
Dr. Koen Pauwels
Özyeğin Üniversitesi
Ezgi Akpınar
Assistant Professor of Marketing
Murat Şahin
Futuristler Dernegi Orijinal Şirketler YİK Başkanı
Burak Günsev
Wanda Digital M.P.
Süen Çankaya
Mindshare Stratejiden Sorumlu M.P.
Mustafa Karataş
Koç UniversityBaşlangıç
May 11, 2017 - 9:30 am
Bitiş
May 11, 2017 - 4:30 pm
Adres
Koç University, Founders Hall View map2017 Yılı Kümpem Forum Perakende Konferansı
Yeni Dönem Kulaktan Kulağa ve Sosyal Pazarlama
Tüm dünyada perakendenin uygulamalarını şekillendiren, sorunlarını çözen lider araştırmacıların ve profesyonellerin birikimlerini paylaştığı Kümpem Forum Perakende Konferansı Akademik Günü 11 Mayıs 2017′ de Koç Üniversitesi’nde gerçekleşti.
Konferans Programı
| 9:00 – 9:30 |
Registration and Coffee |
| 9:30 – 9:45 |
Openning Remarks |
| 9:45- 10:30 |
Sharing Secrets with Strangers on Social Media:Frédéric F. Brunel, Boston University, Questrom School of Business |
| 10:30 – 11:00 |
“Don’t buy” or “Do not buy”? How Negation Style in Online Reviews Influences Product EvaluationsSarah Moore,University of Alberta, Alberta School of Business |
| 11:00 – 11:15 |
Coffe Break |
| 11:15 – 11:45 |
Social Media AnalyticsKoen Pauwels, Özyeğin University |
| 11:45 – 12:15 |
Social Acceptance and Word of Mouth:How the Motive to Belong Leads to Divergent WOM with Strangers and FriendsZoey Chen, University of Miamİ |
| 12:15 – 13:15 |
Lunch |
| 13:15 – 13:45 |
Getting loyal consumers to talk about your brand: it’s a lot harder onlinePeeter W.J Verlegh, Vrije Universiteit Amsterdam |
| 13:45 – 14:30 |
Keeping the Threat “Far from Home”:The Role of Self-Construal on Sharing Product Harm InformationEzgi Akpınar, MEF University |
| 14:30 – 14:45 |
Coffe Break |
| 14:45 – 15:30 |
“Consumers’ Evaluation of Bundles with Complementary and Non-ComplementaryItems: A Construal-Level Account”Mustafa Karataş, Koç University |
| 15:30 – 16:15 |
Dynamic Pricing of Targeted Bundle OffersBurak Gökgür, Koç University |
DETAYLI BİLGİ
2017 Kümpem Forum Perakende Konferans kayıtları kapanmıştır. İlginize teşekkür ederiz.
